Accessibility is no longer an option, that’s important! Between inflation, economic uncertainty, and changes in the way customers interact with online businesseshaving a website that everyone can use is a social responsibility and a smart business move.
Accessibility Drives Business Resilience
A website accessible to all users ensuring you don’t lose potential customers. People with disabilities represent more than 1 billion people worldwideand in the US, 1 in 4 adults have some type of disability. Ignoring accessibility essentially leaves a large portion of your market untapped, especially at a time when every customer matters.
Accessible design helps in other ways too:
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Better mobile and tablet performance: With more users working remotely or shopping from home, a mobile-friendly and accessible site keeps your business competitive.
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Faster load times and better navigation: Accessibility best practices often overlap with general usability improvements, which can happen reducing bounce rates and increasing conversions.
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Search engine optimization (SEO): Search engines favor websites with a clear structure, descriptive alt text, and semantic HTML, all accessibility features, increasing your visibility without additional advertising spend.
Why Accessibility Matters More During Economic Uncertainty
When budgets are tight and consumers are more selective, the business world unable to refuse anyone. Accessibility ensures your website works all the audienceranging from seniors who navigate with larger fonts to users with visual or cognitive impairments.
That’s also a legal and reputation protection. Lawsuits related to website accessibility are on the rise, and non-compliance can have devastating impacts, both financially and in terms of brand trust. Investing in accessibility is now possible prevent expensive problems later.
Accessibility Improves Overall User Experience
Accessible websites are not only for users with disabilities, but also enhance the experience each person. Features like clear headings, intuitive navigation, and easy-to-read content help customers:
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Complete your purchase or contact you efficiently
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Navigate across different devices without frustration
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Engage with your content for longer
By designing for accessibility, your business becomes better toughereasy to adapt, and ready to face economic and social changes in 2025.
SiteHatchery Can Help You Make Your Website Accessible and Future-Ready
On Hatching Sitewe built that website meets modern accessibility standards while maximizing usability, SEO, and conversion potential. From California-based businesses to clients across the country, we help ensure your website is secure inclusive, functional and optimal, makes every visitor count, even in tough economic times.
Contact us at SiteHatchery!
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